Orbit Marketing

You Can't Grow Your Business Unless You Learn How to Sell to Cold Traffic. The Secret Unlock: A Proper Nurture Ecosystem

Your warm leads close at 40%. Your cold traffic closes at 10%. The gap between those numbers is the nurture layer most businesses skip entirely. We build it for you.

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Publications launched across B2B verticals

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Close rate on warm leads vs 10% cold

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Per booked call running this for our own offer

You Have a Sophisticated Offer. You Have Case Studies. You Have a Strong Close Rate on Warm Leads. But Cold Traffic? Different Story.

01

Direct-Response Ads Don't Convert

You ran "book a call" ads straight to your calendar. Clicks were expensive. Leads were unqualified. Show rates were terrible. And the few who did show up weren't ready to buy.

02

Cold Outreach Stopped Working

Cold email worked two years ago. LinkedIn outreach got you some traction. But response rates have cratered. Your inbox is full of the same templates everyone else is sending.

03

The Automation Cliff

You built a 15-email welcome sequence. Great. What happens after week 15? Your leads just... stop hearing from you. No continuity. No reason to stay engaged. And no new people entering the list.

If you're spending $3,000/month on ads that book 10 calls at a 10% close rate, you're getting 1 client per month. With a nurture layer, those same 10 calls close at 30-40%. That's 3-4 clients instead of 1. The nurture layer isn't a cost. Skipping it is.

The question isn't whether cold traffic is hard. Cold traffic is hard for everyone. The question is: what happens to that traffic after they click? If the answer is "a calendar link and a prayer," you already know why it's not working.

You Don't Have a Traffic Problem. You Have a Nurture Problem.

Your buyers are methodical. They're not impulse purchasers.

Before they'll get on a call, they need to:

1

Trust your methodology and see proof it works

2

Believe you can solve their specific problem, not the generic version

3

Feel confident enough to get on a call without being "sold"

Direct-response ads and cold email both skip all of that. That's why they stopped working.

The gap isn't your offer. It's the space between "never heard of you" and "ready to buy." That space is called nurture. And most businesses have nothing there.

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The 7-Part System That Turns Cold Clicks Into Warm Calls

Step 01

Branded Newsletter Publication

Forget "company newsletters." This is a standalone publication your ideal buyers actually want to read. Think industry media, not marketing email. We handle positioning, naming, brand identity, content strategy. Written in your voice. Zero content burden on you.

Step 02

Meta Ads Driving Subscribers

Ads across Instagram, Threads, and the Meta network filling your newsletter with ideal buyers. They're not ready to talk yet - but they're interested in the problem you solve. Typical cost: $2-5 per subscriber.

Step 03

Post-Opt-In Survey

Right after subscribing, 2-3 qualification questions. Revenue range. Biggest challenge. Interest in learning more. Survey completion rates over 90%. This segments and personalizes everything downstream.

Step 04

Segmented SDR Sequences

Based on survey responses, personalized plain-text email sequences that feel like they're coming from a real person. "Hey, I saw you just signed up. You said you're struggling with X. You might find this helpful."

Step 05

Weekly Newsletter

Every week, thought leadership, case studies, frameworks - written in your voice. The relationship-builder that keeps you top of mind between the ad and the call.

Step 06

Retargeting Ads

Qualified subscribers get retargeted with direct-to-offer ads. They're on your newsletter. They know who you are. Now the direct ask works - because you've earned it.

Step 07

Speed-to-Lead Notifications

When a qualified subscriber takes high-intent action, your SDR gets notified immediately via Slack, email, or SMS. No lead slips through.

The result: people book calls after weeks of consuming your content. They show up knowing your methodology. They've seen your proof. They already believe your approach fits their situation. That's why your close rate on these calls will match your warm referral rate, not your cold traffic rate.
Month 4 and Beyond

Monday morning. You open your calendar. 8 calls booked.

Not from cold outreach. Not from begging for referrals. From people who subscribed to your newsletter 6 weeks ago, read 4 issues, filled out your survey, and clicked "book a call" because they already believe your method works.

Your SDR didn't chase them. Your ads didn't hard-sell them. Your content did the work while you slept.

That's what our system looks like at steady state.

200-500

New subscribers/month at $2-5 each

90%+

Survey completion rate

15-30+

Qualified calls/month by month 3

$80-$150

Target cost per qualified call

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We've Launched 0 Publications. Here's What Our Clients Say.

"We have won multiple new deals from prospects and customers referencing our content. Can't recommend highly enough - HIRE THEM."
Jesse Clemmens, HiTide (B2B SaaS)
"Orbit has literally changed the way we do business at Alts. They're honest, sincere, and hard-working. Have confidence in these guys."
Stefan von Imhof, Co-Founder & CEO, Alts.co
"Multiple months in a row of 20+% MoM growth. They do great work, and are very communicative. 10/10 recommend."
Noah Cracknell, Head of Growth, Superset
"We've worked with Orbit to outsource newsletter for our clients and it has been a seamless experience! 10/10 recommend them to anyone!"
Leila Adnani, Co-Founder & CEO, PS Creative
"They pulled actionable insights out of my podcast and made them into a killer newsletter for my mailing list and nurture. Solid team. Delivered what they promise."
Brandon Parker, Founder, Landy Leads
"The tech stack they've built for this company is extremely intricate and speaks volumes to their knowledge of the subject. I would know - they're sharp."
Grant Hushek, Founder, Grant Bot Consulting

115+ publications launched across B2B verticals

Dozens of active newsletter clients

Former marketing director for Cody Sanchez on team

Data & analytics division with former MIT data scientists

$100/booked call achieved running this system for our own offer

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Video Testimonials

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Honest Answers to Hard Questions

We hear this constantly. Most agencies sell a retainer, deliver reports, and disappear when results don't come. That's why we structured the $12,000 guaranteed program the way we did. If we don't deliver 30 qualified calls in 120 days, you get a full refund. And you keep every asset we built. The landing pages, the email sequences, the newsletter, the automations. All yours. We can't hide behind vague deliverables because the deliverable is booked calls on your calendar.
You can. Here's what it takes: 15-20 hours/week of writing, design, ad management, automation building, and SDR sequencing. You'll need someone who can write thought leadership in your voice, run Meta ads profitably, build multi-step automations, and manage outbound sequences. If you have that time and those skills, save your money. Most people who try this end up with a dead newsletter and $0 in pipeline after 6 months.
We do a 60-minute voice download call before we write a single word. We study your existing content, your podcast, your posts. First issue, you'll give notes. By issue 3, you'll forget you didn't write it. One of our clients said we "pulled actionable insights out of my podcast and made them into a killer newsletter." That's the standard we hold ourselves to.
Retainer + ad spend. That's it. Month-to-month: $3,500/mo retainer + ~$3,000/mo ad spend = ~$6,500/mo all-in. Guaranteed program: $12,000 retainer + ~$9,000 ad spend over 4 months (month 1 is onboarding, 3 months of ads) = ~$21,000 total. No hidden fees. No upsells. No "oh you also need this tool for $500/mo." The ad spend goes directly to Meta, not to us.
The system is built in weeks 1-3. Ads go live week 3-4. First qualified calls typically arrive week 4-6. Steady state (15-30 calls/month) by month 3-4. This is not a 30-day miracle. It's a system that compounds. The newsletter audience grows every week. The retargeting pool gets deeper. Costs drop as the system matures.
They read the ones that are actually good. The ones that feel like they were written by someone who knows their specific problem - not scraped together by an intern or a prompt. ChatGPT can answer generic questions. It can't build a relationship between your prospect and your methodology over 6 weeks. A newsletter isn't competing with AI. It's doing something AI can't: making a stranger trust you before you ever get on a call.

Everything You Get (and Keep)

This isn't a PDF and a "good luck." Every piece is custom-built for your business, your voice, and your buyers.

Phase 1: Build (Weeks 1-3)
  • Business overview & strategy packet (ICP, avatars, qualification criteria, core beliefs)
  • Publication brand identity (name, concept, tagline, positioning)
  • Dedicated landing page with A/B testing
  • 5+ Meta ad creative variants
  • Post-registration survey & lead qualification funnel
  • Welcome email sequences (publication + SDR)
  • Segmented automation sequences based on survey responses
  • Speed-to-lead notification system
  • Pre-call nurture sequences
  • Conversions API & custom events configuration
Phase 2: Execute (Weeks 4-16+)
  • Weekly newsletter production (written in your voice, zero content burden)
  • Weekly direct response emails to qualified leads
  • Weekly LinkedIn teaser posts
  • Meta ad management & optimization
  • Ad creative refresh every 2-4 weeks
  • Landing page optimization
  • Audience scaling & lead quality improvement
  • Standing weekly strategy call with your account manager
  • Real-time KPI dashboard
  • Sales call reviews

You own everything we build. Landing pages, email copy, funnels, sequences, strategy - all yours. They keep working after we're gone.

Most agencies give you a login to their platform and call it yours. We give you the actual files, the actual copy, the actual automations. If you fire us tomorrow, everything keeps running.

Two Ways to Work Together

We only take on 3-4 new clients per month for this offer. Any more and quality drops. If we're at capacity, we'll let you know and put you first in line for the next opening.

Month-to-Month

$3,500/mo
  • Full system build and execution
  • ~1 month to build, then ongoing
  • Ad spend separate (recommended: $100/day minimum)
  • Cancel anytime

Best for: Testing the system before committing to the guarantee

Book a Call
30 Qualified Calls in 120 Days
or Your Money Back
$12,000 total (4 months)
  • $3,000/month minimum ad spend
  • Full system build + all ongoing execution
  • Free extension (up to 3 months) if we fall short
  • Full refund if we still don't deliver
  • You keep everything we built regardless
Total investment: Retainer $12,000 + Ad spend ~$9,000 = ~$21,000 total.
Expected return: $60,000+ (based on $10K avg client value, 20% close rate)
Book a Call

The Guarantee

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Booked qualified calls in 120 days.

Not time-wasters. Not random people. People who meet the criteria we define together during onboarding.

If we don't hit 30 meetings:

Option A: We extend for free - up to 3 additional months at no extra service fee

Option B: Full refund of the $12,000 retainer (ad spend is non-refundable as it goes directly to Meta)

No pro-rating. No complicated math. We either deliver or you get your money back.

And you keep everything we built. All yours regardless.

Is This Right For You?

This is for you if:

  • You sell a $7,000+ engagement (coaching, consulting, done-for-you services)
  • You have case studies that prove your methodology works
  • You close on 1:1 calls and your close rate on warm leads is strong
  • You've either tried paid ads and they underperformed, or you know they would
  • You can invest $3,000/month in ad spend to fuel the system
  • You get business from referrals but want to diversify

This is NOT for you if:

  • No social proof yet (we need case studies to work with)
  • Need leads yesterday (this is a system, not a quick fix)
  • Won't invest in ads ($3k/month is our average minimum client spend)
  • Only believe in direct response (if you don't believe in nurture, we won't convince you)

Examples: Performance coaches, leadership consultants, executive advisors, fractional executives, agency owners, specialists with proprietary methodologies.

Book Your Discovery Call

In 30 minutes you'll understand whether or not you are a good fit for the program.

Have questions first? Send me a message on LinkedIn.

Message Louis on LinkedIn
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